SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your club or district brand, through non-paid search (also known as “organic search”) search engine results.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content on the Internet and evaluate thousands of factors to determine which content is most likely to answer your question.
Search engines do all of this by discovering and indexing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “web crawling and web indexing,” and then ordering the search results by how well it matches the question in a process we will refer to as “search ranking.” Just know that this indexing and ranking happens automatically for all websites that allow it – Most do by default.
Which search results are “organic”?
Organic search results are the ones we want! They are earned solely through effective SEO practices, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. Generally people will avoid paid search results because the quality cannot be guaranteed.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Where do I start learning about Search Engine Optimization (SEO)?
Kiwanians rally communities to help those in need! The Kiwanis Club of Wellsburg, West Virginia, U.S., held a donation drive in four area communities to collect essential supplies for those affected by floods. #KidsNeedKiwanis... See MoreSee Less
Over the next several days, the Wellsburg Kiwanis Club will be hosting a drive with drop boxes placed throughout the community to help individuals and residents
*Urgent Support Needed for 18 Orphans in Uganda*
"Dear friends and supporters,
We urgently need your help to care for 18 precious orphans in my Uganda. As mutebi, I've dedicated my life to providing love, shelter, and education. However, we're facing significant challenges in meeting their basic needs.
Your support will help us provide:
- Food and nutrition
- Education and school supplies
- Healthcare and medical attention
- Shelter and clothing
Every donation, big or small, counts. Your kindness will bring hope and transformation to these vulnerable children.
Please consider supporting us today.
Thank you for your compassion and generosity.
Mutebi Emmanuel"
Feel free to modify this draft to fit your specific needs and goals. Let's work together to share this appeal with the world and make a difference in the lives of these precious children If anyone wants to help, please visit Mutebisfoundation.now.site and consider making a donation. Every little bit counts!
The Kiwanis clubs of Mashpee, Bourne Wareham, Hyannis, Sandwich, Plymouth and Lower Cape Cod, Eastham, Massachusetts, U.S., teamed up to pack 10,000 meals for people in need through End Hunger New England. #KidsNeedKiwanis... See MoreSee Less
The Cape Cod Kiwanis Clubs of Mashpee, Bourne-Wareham, Hyannis, Sandwich, Plymouth and Lower Cape Cod joined together with End Hunger New England last Saturday at the KC Coombs School. Volunteers
Module 4 – Search Engine Optimization
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your club or district brand, through non-paid search (also known as “organic search”) search engine results.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content on the Internet and evaluate thousands of factors to determine which content is most likely to answer your question.
Search engines do all of this by discovering and indexing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “web crawling and web indexing,” and then ordering the search results by how well it matches the question in a process we will refer to as “search ranking.” Just know that this indexing and ranking happens automatically for all websites that allow it – Most do by default.
Which search results are “organic”?
Organic search results are the ones we want! They are earned solely through effective SEO practices, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. Generally people will avoid paid search results because the quality cannot be guaranteed.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Where do I start learning about Search Engine Optimization (SEO)?
Training Calendar
Sorry, nothing found.Facebook Posts
Kiwanians rally communities to help those in need! The Kiwanis Club of Wellsburg, West Virginia, U.S., held a donation drive in four area communities to collect essential supplies for those affected by floods. #KidsNeedKiwanis ... See MoreSee Less
Wellsburg Kiwanis Club rallies communities for flood relief donation drive
www.wtov9.com
Over the next several days, the Wellsburg Kiwanis Club will be hosting a drive with drop boxes placed throughout the community to help individuals and residents2 CommentsComment on Facebook
*Urgent Support Needed for 18 Orphans in Uganda* "Dear friends and supporters, We urgently need your help to care for 18 precious orphans in my Uganda. As mutebi, I've dedicated my life to providing love, shelter, and education. However, we're facing significant challenges in meeting their basic needs. Your support will help us provide: - Food and nutrition - Education and school supplies - Healthcare and medical attention - Shelter and clothing Every donation, big or small, counts. Your kindness will bring hope and transformation to these vulnerable children. Please consider supporting us today. Thank you for your compassion and generosity. Mutebi Emmanuel" Feel free to modify this draft to fit your specific needs and goals. Let's work together to share this appeal with the world and make a difference in the lives of these precious children If anyone wants to help, please visit Mutebisfoundation.now.site and consider making a donation. Every little bit counts!
The Kiwanis clubs of Mashpee, Bourne Wareham, Hyannis, Sandwich, Plymouth and Lower Cape Cod, Eastham, Massachusetts, U.S., teamed up to pack 10,000 meals for people in need through End Hunger New England. #KidsNeedKiwanis ... See MoreSee Less
More Good Deeds From Mashpee Kiwanis
www.capenews.net
The Cape Cod Kiwanis Clubs of Mashpee, Bourne-Wareham, Hyannis, Sandwich, Plymouth and Lower Cape Cod joined together with End Hunger New England last Saturday at the KC Coombs School. Volunteers1 CommentComment on Facebook