SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your club or district brand, through non-paid search (also known as “organic search”) search engine results.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content on the Internet and evaluate thousands of factors to determine which content is most likely to answer your question.
Search engines do all of this by discovering and indexing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “web crawling and web indexing,” and then ordering the search results by how well it matches the question in a process we will refer to as “search ranking.” Just know that this indexing and ranking happens automatically for all websites that allow it – Most do by default.
Which search results are “organic”?
Organic search results are the ones we want! They are earned solely through effective SEO practices, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. Generally people will avoid paid search results because the quality cannot be guaranteed.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Where do I start?
Here is a PDF of the Kiwanis SEO Bootcamp presentation. This has plenty of tips to get you started.
A message from 2022-23 Kiwanis International President Bert West:
As the Kiwanis year comes to an end, I want to thank all the Kiwanis members who believe in a better Kiwanis and a better world — and who worked so hard this past year to build our legacy together. Because of you, our organization continues to make a positive impact in kids’ lives and communities.
I’m excited about the Kiwanis family’s future, and I want to extend both thanks and good wishes to 2023-24 Kiwanis International President Katrina Baranko. I know that all of us in the Kiwanis family look forward to her leadership. Her support and friendship have helped make my year in this position a pleasure and a success.
When Kiwanians remember this year and the guy in the cowboy hat, I hope they remember how we were all able to put a smile on children’s faces — and that we definitely “did not forget the salt.” ... See MoreSee Less
Thank you sir Bert west see u in Australia next year..
Congratulations Bert on a Great Year of Service!
Grateful for Kiwanis Clubs and their involvement with Key Clubs!!! Thank you!! ❤️❤️
Thanks for serving!
Thank you, President West. See you in Denver next year!
Thank you and a salute to you sir for a job well done.❤
Thank you President Bert for your leadership and example this year. ❤️
Thank you IP Bert for your generous service and support to Taiwan 🇹🇼 District 💕
Thanks for a great year!
With deep appreciation, thank you for your leadership and smile.
Thank you President Bert!
In behalf of Kiwanis Club Of Dama De Noche Gapan City Nueva Ecija, Philippine Luzon District, Division 2C-ll Congratulation and thank you sir God bless you always.
Thank you for your leadership and friendship, Bert!
Thank you for your service to Kiwanis clubs all over the world!
An inspiration!!💗
Great job Bert West
Great job Bert!
Thank you !!
Job well done
Kiwanians and Kiwanis is thankful to you Bert West. Thank you for your continued support and visionary leadership of making a difference. It’s making a difference one child and one community at a time.
Thank you Sir🙏
Kiwanis Club of Greater Nepal
Thank-you President Bert West for your leadership and more so for choosing Africa as one of your destinations.
The children in kajiado will remember you always.....Captain will miss you but ofcourse we look forward to seeing you on Colorado
We love you!
How I miss living in Colorado!!! Nice work!
Your leadership has been outstanding!
Thank you President Bert for leading Kiwanis International!!
The Kiwanis Club of Shepparton Sunrisers, Australia, got local media coverage after winning the Group I Silver Award in the Signature Project Contest. See how the win has “invigorated” the project! #KidsNeedKiwanis... See MoreSee Less
TRIUMPHANTLY recognised for their innovative vision and hard work in creating the Sprout Healthy Lifestyle Garden and Outdoor Education Centre, the Kiwanis Club of Shepparton Sunrisers have been honou...
Module 4 – Search Engine Optimization
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your club or district brand, through non-paid search (also known as “organic search”) search engine results.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content on the Internet and evaluate thousands of factors to determine which content is most likely to answer your question.
Search engines do all of this by discovering and indexing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “web crawling and web indexing,” and then ordering the search results by how well it matches the question in a process we will refer to as “search ranking.” Just know that this indexing and ranking happens automatically for all websites that allow it – Most do by default.
Which search results are “organic”?
Organic search results are the ones we want! They are earned solely through effective SEO practices, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. Generally people will avoid paid search results because the quality cannot be guaranteed.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Where do I start?
Here is a PDF of the Kiwanis SEO Bootcamp presentation. This has plenty of tips to get you started.
Here is a link to Google’s SEO Starter Guide
Facebook Posts
A message from 2022-23 Kiwanis International President Bert West:
As the Kiwanis year comes to an end, I want to thank all the Kiwanis members who believe in a better Kiwanis and a better world — and who worked so hard this past year to build our legacy together. Because of you, our organization continues to make a positive impact in kids’ lives and communities.
I’m excited about the Kiwanis family’s future, and I want to extend both thanks and good wishes to 2023-24 Kiwanis International President Katrina Baranko. I know that all of us in the Kiwanis family look forward to her leadership. Her support and friendship have helped make my year in this position a pleasure and a success.
When Kiwanians remember this year and the guy in the cowboy hat, I hope they remember how we were all able to put a smile on children’s faces — and that we definitely “did not forget the salt.” ... See MoreSee Less
Comment on Facebook
Thank you sir Bert west see u in Australia next year..
Congratulations Bert on a Great Year of Service!
Grateful for Kiwanis Clubs and their involvement with Key Clubs!!! Thank you!! ❤️❤️
Thanks for serving!
Thank you, President West. See you in Denver next year!
Thank you and a salute to you sir for a job well done.❤
Thank you President Bert for your leadership and example this year. ❤️
Thank you IP Bert for your generous service and support to Taiwan 🇹🇼 District 💕
Thanks for a great year!
With deep appreciation, thank you for your leadership and smile.
Thank you President Bert!
In behalf of Kiwanis Club Of Dama De Noche Gapan City Nueva Ecija, Philippine Luzon District, Division 2C-ll Congratulation and thank you sir God bless you always.
Thank you for your leadership and friendship, Bert!
Thank you for your service to Kiwanis clubs all over the world!
An inspiration!!💗
Great job Bert West
Great job Bert!
Thank you !!
Job well done
Kiwanians and Kiwanis is thankful to you Bert West. Thank you for your continued support and visionary leadership of making a difference. It’s making a difference one child and one community at a time.
Thank you Sir🙏 Kiwanis Club of Greater Nepal
Thank-you President Bert West for your leadership and more so for choosing Africa as one of your destinations. The children in kajiado will remember you always.....Captain will miss you but ofcourse we look forward to seeing you on Colorado We love you!
How I miss living in Colorado!!! Nice work!
Your leadership has been outstanding!
Thank you President Bert for leading Kiwanis International!!
View more comments
The Kiwanis Club of Shepparton Sunrisers, Australia, got local media coverage after winning the Group I Silver Award in the Signature Project Contest. See how the win has “invigorated” the project! #KidsNeedKiwanis ... See MoreSee Less
From little seeds grow international recognition - The Shepparton Adviser
www.sheppadviser.com.au
TRIUMPHANTLY recognised for their innovative vision and hard work in creating the Sprout Healthy Lifestyle Garden and Outdoor Education Centre, the Kiwanis Club of Shepparton Sunrisers have been honou...Comment on Facebook
Hello Down Under, ,, Congratulations, Go Kiwanis !!!
Congratulations !!! #KCNepalHorizan
Training Calendar
Sorry, nothing found.