SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your club or district brand, through non-paid search (also known as “organic search”) search engine results.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content on the Internet and evaluate thousands of factors to determine which content is most likely to answer your question.
Search engines do all of this by discovering and indexing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “web crawling and web indexing,” and then ordering the search results by how well it matches the question in a process we will refer to as “search ranking.” Just know that this indexing and ranking happens automatically for all websites that allow it – Most do by default.
Which search results are “organic”?
Organic search results are the ones we want! They are earned solely through effective SEO practices, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. Generally people will avoid paid search results because the quality cannot be guaranteed.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Where do I start learning about Search Engine Optimization (SEO)?
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In Ohio, U.S., hundreds of sixth-grade students submitted essays advocating for local nonprofits in the Kiwanis Club of Medina’s contest. Congratulations to the eight winners, whose essays determined which nonprofits would receive a US$250 donation! #KidsNeedKiwanis... See MoreSee Less
Multiple local nonprofits recently were awarded $250 through the Medina Noon Kiwanis after eight middle school students wrote essays in support of each nonprofit.
Module 4 – Search Engine Optimization
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your club or district brand, through non-paid search (also known as “organic search”) search engine results.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content on the Internet and evaluate thousands of factors to determine which content is most likely to answer your question.
Search engines do all of this by discovering and indexing all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “web crawling and web indexing,” and then ordering the search results by how well it matches the question in a process we will refer to as “search ranking.” Just know that this indexing and ranking happens automatically for all websites that allow it – Most do by default.
Which search results are “organic”?
Organic search results are the ones we want! They are earned solely through effective SEO practices, not paid for (i.e. not advertising). These used to be easy to spot – the ads were clearly labeled as such and the remaining results typically took the form of “10 blue links” listed below them. Generally people will avoid paid search results because the quality cannot be guaranteed.
Why SEO is important
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.
In a nutshell: SEO has ~20X more traffic opportunity than PPC on both mobile and desktop.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
Where do I start learning about Search Engine Optimization (SEO)?
Training Calendar
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Less than a week left to register for the 2026 Kiwanis International Convention!
Don't miss your chance to:
Make new friends from around the world. 🌏
Explore the capital city of the Philippines. 🧳
Hear from a record-setting mountaineer. 🧗🏻♀️
Level up with experts in fundraising, membership, youth programs and more. 📝
Vote in Kiwanis elections and on important amendments. 🗳️
Dance the night away at a gala. 💃🏾🎶🕺🏼
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In Ohio, U.S., hundreds of sixth-grade students submitted essays advocating for local nonprofits in the Kiwanis Club of Medina’s contest. Congratulations to the eight winners, whose essays determined which nonprofits would receive a US$250 donation! #KidsNeedKiwanis ... See MoreSee Less
Local nonprofits receive donation as part of Medina Noon Kiwanis essay contest
medina-gazette.com
Multiple local nonprofits recently were awarded $250 through the Medina Noon Kiwanis after eight middle school students wrote essays in support of each nonprofit.1 CommentsComment on Facebook